Transforming education through media production for social change.
True Kids 1 (TK1) is a 501(c)3 nonprofit media education organization based in Taos, New Mexico. Our mission is to promote digital citizenship and open career paths for youth by providing media skills, tools and opportunities. We help students tell their stories, develop critical thinking and media skills, and positively engage with communities across New Mexico. Our vision is to transform education through media production for social change.
The TK1 Civic Media Education Model Includes:
The TK1 program offers real-world opportunities for students in media production and that help students to advocate for their communities as they gain workforce skills.From humble beginnings in youth radio programming, TK1 has grown into a foundational provider of education in our region.
Our robust Civic Media Education Model currently serves 100+ classrooms in three counties in
Northern New Mexico – Taos, Colfax, and Rio Arriba.
Program Growth, By Year (2018-2021)
400 students ages 5-18 years
600 students ages 5-18 years
900 students ages 5-18 years
President and CEO
Sandy joins TK1 from his previous post as Executive Director of the Santa Fe Council on International Relations (2016-21). He holds an MA in International Relations, spent much of his 30s working on development issues in Africa, where among other things he shot documentaries across the continent. He’s worked for the Government of Canada (2003-08), and as a consultant to the World Health Organization, national governments, nonprofits, and research universities (2008-16).
Justis is a True Kids 1 alum who is taking a semester off from Arizona State University to work with True Kids 1. Justis will work with students on our social media, radio and gaming programs. In 2017, he won a NM Broadcasting Association award for his TK1 supported radio show issues related to teen suicide.
Jen has over 20 years experience in educational leadership, curriculum design, program facilitation and professional development. She has extensive experience in blended learning, culturally responsive teaching, Waldorf teaching models, including work as the Director of an Expeditionary Learning School in AZ.
Elizabeth Coontz has an extensive background in local government and nonprofits. She has worked for the City of Las Cruces as a Long-Range Planner and worked as a Program Director for an AmeriCorps State Program in Taos, NM. Elizabeth has helped manage and secure several federal grants.
Doris Sandoval is a retiree of the State of New Mexico, and has worked with the Peñasco school district as a substitute teacher and an EVTA tutor. She enjoys spending quality time with family, friends and nature.
-Maple Hawk 9th grade, NM School for the Arts
Fiscal Year Starting June 1, 2020
TK1 2020-2021 School Initiatives
Classrooms from schools in Taos, Colfax, and Rio Arriba Counties.
TrueKids 1 Pro (Out of School) Program
2020-2021 Program Goals
CLASS ROOMS W/ FULL YEAR PROGRAM
PROFESSIONAL SKILLS WORKSHOPS
STUDENT RADIO SHOWS
160 Radio Shows
300 Student Videos
STUDENT CONDUCTED INTERVIEWS
500 Student Conducted Interviews
STUDENT PODCAST, APPS & WEBSITES
50 Student Podcasts, Apps & Websites
STUDENT SOCIAL MEDIA POSTS
150 Social Media Posts
TOTAL STUDENTS SERVED
2,000 Students Served
Evaluation/Data Collection (D)
General & Administrative (E)
Shelby Cullum Davis Charitable Trust
Mayer and Morris Kaplan Foundation
Jim Thompson Foundation
Teacher and Mentor Trainings ($27,000)
TK1 will facilitate three 3-day long teacher trainings. Two of the trainings will be for teachers implementing the TK1 yearlong classroom Civic Media Model; the other will be on the Best Practices in Distance and Blended Learning for teachers in the Penasco School District. The TK1C Civic Media Model sessions will be led by TK1’s trainer corps, Dr. Yonty Friesem from the Media Education Lab at Columbia College and experts from Adobe. The Distance Blended Learning training will be facilitated by professionals from the UNM Department of Teaching and Learning.
The trainings will cost $3,000 per day for the nine days.
The cost includes:
Planning– All facilitators will plan experience for each training day, customized for the group of teachers they are training and for optimal virtual learning engagement.
Trainer fees for the nine days of training.
Ongoing Teacher Support ($18,000)
TK1 will provide two zoom support sessions for teachers each month during the school year. There will be separate sessions for elementary, middle and high school levels. The check-ins will be led by two TK1 trainers, specializing in education and media, respectively. These workshops will allow TK1 to advise and track the progress of each classroom project while informing our scheduling of the necessary professional skills workshops. As an added benefit, these virtual meetings will also allow teachers to learn about the projects, challenges and successes of their fellow teachers who are also implementing the model.
Professional Skills Workshops ($159,800)
Classroom media projects are supported by skills workshops facilitated by industry professionals who are trained in the TK1 educational model. Examples of workshop topics include public speaking, script writing, storyboarding sound & video editing, coding, and app design. In addition to classroom workshops, TK1 will offer 400 out-of-school workshops, as part of the TK1 Pro program.
TK1 PRO (Out-of-School)
Executive Director ($37,500)
50% of the Executive Director’s time will be spent on True Kids 1 operations, overseeing staff, organizing camps, the classroom initiatives, teacher trainings, professional workshops, student productions, developing strategic partnerships and expansion of the True Kids 1 model.
Education Director ($55,000)
The Education Director will directly oversee daily operations related to the TK1 Classroom and Pro models. This includes monthly teacher check-in sessions, professional skills workshops, out-of-school workshops (i.e. radio shows and contracted student productions), and student involvement in content creation for TK1 social media, website and newsletters. The Education Director will work closely with the ED on the development of the TK1 K12 badging system and the utilization of our Learning Management System. They will also work with Dr. Lee Francis on the ongoing evaluation of our model.
Project Manager ($50,000)
This position will assist the Education Director with the implementation of the TK1 education model in the 100+ classrooms and out-of-school programs.
Administrative Assistant ($17,500)
50% of the Administrative Assistant’s time will be dedicated to supporting TK1 operations.
Junior Mentor Interns ($10,000)
Two college interns who are alumni of our program and worked as Junior mentors at our Digital Day Camp will assist student engagement in our True Kids 1 Pro model. They will directly support mentors in workshops, monitor and contribute to message boards through our Learning management System, and work with the TK1 mentors and students on regular TK1 Pro projects including radio shows, social media, and other content production.
IT Support for Adobe Licensing ($12,000)
TK1 is working with IT professionals to provide 2,200 Adobe Creative Cloud to the students, teachers, and mentors that are participating in our model this year.
2,200 Adobe Creative Cloud Licenses ($20,000 Purchased Last Year)
True Kids 1 is partnering with Adobe to provide over 2,200 Creative Cloud Licenses for students, teachers, and mentors in our media education pilot this year. The license will support students in our classroom and TKI Pro models and will be integrated into the Canvas LMS. TK1 is working with Adobe’s Global Education Department to develop a K12 digital badging system that will align with Adobe’s Professional Certifications.
Canvas Learning Management System ($10,000)
TK1 will utilize the Canvas learning management system to support its classroom and out-of-school educational model.
Elisha Allen ($1,500)
Elisha Allen is the Director, Core IT Services, UNM Academic Technologies, where he also oversaw that institution’s conversion to an Adobe Creative Cloud Campus. Elisha will consult with TK1 on the provisioning of our Adobe Licenses.
Media Production Equipment ($25,000 purchased Last Year)
Last year, TK1 purchased a suite of equipment including video cameras, zoom recorders, microphones, tripods, boom poles, lighting etc to support our student media productions. We worked with Espanola Valley High School to purchase $50K worth of the same equipment models, creating a comprehensive integrated inventory that will serve our northern NM students, once it is safe to send teams out into the field.
Privo is a company that specializes in FERPA and COPPA student privacy compliance. They are providing TK1 with more than a 50% discount on their services.
Grant Writer ($14,000)
ED will prepare grants in consultation with a professional grant writer. The grant writer will compile a list of potential funding entities and created a development plan for the organization. A specific focus on COVID-10 related stimulus funding has been support be a grant from the LOR foundation.
Executive Director ($22,500)
30% of Executive Director’s time will be dedicated to development and fundraising.
Costs associated with travel to meet with public and private sector donors, foundations, sponsors, etc.
Evaluation of our classroom and TKI Pro model will be designed and implemented by Dr. Lee Francis of Native Realities Inc. This will include data collection with an emphasis on both quantitative and qualitative assessment, with particular focus on community impact.
Estimate for contract with Rio Grande CPA, which will act as independent comptroller, bookkeeper, and accountant.
Administrative Assistant ($17,500)
50% of the Administrative Assistant’s time with be spent on G&A activities.
Executive Director ($15,000)
20% of Executive Director’s time will be spent overseeing administrative functions i.e. accounting, insurance, legal, as well as working with the Board of Directors.
TK1 will carry coverage for Board of Directors, General Liability, Accident and Transportation
Legal consulting, primarily around contracts and liability issues.
Staff Professional Development ($10,000)
Trainings for Executive Director and support staff i.e. Media Education Lab Summer Institute, Executive Leadership, Board Development.
During the COVID-19 outbreak, we are virtually serving our students and teachers. When we resume regular operations, this allows us to support our schools in multiple counties in our rural, frontier state.
Watch Student Testimonials
The demand for a digitally and culturally informed educational experience is on the rise in our schools. Communities are looking to the nonprofit sector and philanthropy to provide solutions that support effective learning in a challenging public education environment
We invite you to join us in supporting and growing New Mexico’s young workforce by supporting the expansion of True Kids 1’s education model in Northern New Mexico.